Identify and Evaluate Marketing Opportunities - 2524 Words

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate s Name : | M. Turab Hussain | Assessor s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket. Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In†¦show more content†¦KFC share price increased 13% for the full year, on top of 20% in 2011. Looking back, they are extremely proud that their five year average annual shareholder return, including stock appreciation and dividend reinvestment, is 14% versus the Samp;P 500 average of 2%. The track record of consistency which they believe is a result of getting better and better at executing the same growth strategies they identified over a decade ago. So as tempting as it might be to unveil some new revolutionary thinking that will drive company’s growth. KFC is a fast food restaurant chain, which specializes in fried chicken. It is the world s largest fried chicken chain with over 17,000 outlets in 105 countries and territories as of December 2011. Name | Kentucky Fried Chicken (KFC) | Industries served | Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Roger Eaton | Revenue | $9.5 Billion(2012) | Profit | N/A | Employees | N/A | Parent | YUM! Brands | Main Competitors | McDonald’s Corporation, Burger King Worldwide Inc., Subway, Wendy’s Company. | KFC’s Range of Products KFC sells its products in different deals for example KFC’s Signature Taste, KFC’s Streetwise Menu, Meals for Family etc. Its main products which it sells under the mentioned deals are all the fast food snacks which include Burgers, Rolls, Roasted Chicken pieces and Fries. Marketing Strategy KFCShow MoreRelatedIdentify and Evaluate Marketing Opportunities1314 Words   |  6 Pages| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | | 1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research? Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information. The company wants to create customer answers to explicit thoughtsRead MoreIdentify And Evaluate Marketing Opportunities1201 Words   |  5 PagesIdentify and evaluate marketing opportunities Task 2 1. Explain marketing opportunities. Provide an example Market opportunity refers to a condition that a business can take advantage of a changing trend in the market that has not yet been discovered by its competitors. A changing trend can be an increase in demand for a product by a given demographic group in that market. The existence of a market opportunity is dependent on the ability of the company to identify its potential customers, what areRead MoreIdentify and Evaluate Marketing Opportunities3250 Words   |  13 PagesBSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide, with a further 20 stores planned for the 05/06 financial year. Primarily, Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the designRead MoreIdentify And Evaluate Marketing Opportunities2118 Words   |  9 PagesIdentify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Review of the Marketing Plan: The Westend Market Hotel, Sunshine North, Victoria, is a representative of one of the most known brand within the â€Å"exclusive business hotels of Australia. All of the hotels offers an exquisite quality service and mouthwatering food throughout Australia. Some hotels also offers stay along with pokies, TAB, Bistros and play areas for kids. The westend market propertyRead MoreIdentify and Evaluate Marketing Opportunities Essay1119 Words   |  5 PagesAssessment Activity 2. BSBMKG501B Identify and evaluate marketing opportunities. 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Trends revealed by sales data -The sold units and the sales value of dairy are declining -The average profitRead MoreDell Identify and Evaluate Marketing Opportunities Essay1784 Words   |  8 Pagesaccessories associated with each Dell brand. By giving customers this wide range of choice, the end-product is distinctively ‘created’ for the customer’s individual needs and personality. 5. What does return on investment mean in relation to Dells marketing campaign and how is it measured ? The return on investment (ROI) measures a companys profitability and its managements ability to generate profits from the funds investors have placed at its disposal. The return on investment measures how effectivelyRead MoreCurrent Marketing Performance1166 Words   |  5 PagesBSBMKG608A: Develop organisational marketing objectives Description This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit atRead MoreEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ DetermineRead MoreThe Consumer Of A Consumer982 Words   |  4 Pagesthe need for communication may raise the need for laptop for a consumer. The main difference between organizational decision-making is that their need and problems are larger than households, in addition, the organizational will involve a group to identify the problem or need. Information search – the consumer searches for possible information, which can aid to solving the problem of satisfying the needs. The search of the information will be related to the complexity of the needs and choices available