Identify and Evaluate Marketing Opportunities - 2524 Words

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate s Name : | M. Turab Hussain | Assessor s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket. Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In†¦show more content†¦KFC share price increased 13% for the full year, on top of 20% in 2011. Looking back, they are extremely proud that their five year average annual shareholder return, including stock appreciation and dividend reinvestment, is 14% versus the Samp;P 500 average of 2%. The track record of consistency which they believe is a result of getting better and better at executing the same growth strategies they identified over a decade ago. So as tempting as it might be to unveil some new revolutionary thinking that will drive company’s growth. KFC is a fast food restaurant chain, which specializes in fried chicken. It is the world s largest fried chicken chain with over 17,000 outlets in 105 countries and territories as of December 2011. Name | Kentucky Fried Chicken (KFC) | Industries served | Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Roger Eaton | Revenue | $9.5 Billion(2012) | Profit | N/A | Employees | N/A | Parent | YUM! Brands | Main Competitors | McDonald’s Corporation, Burger King Worldwide Inc., Subway, Wendy’s Company. | KFC’s Range of Products KFC sells its products in different deals for example KFC’s Signature Taste, KFC’s Streetwise Menu, Meals for Family etc. Its main products which it sells under the mentioned deals are all the fast food snacks which include Burgers, Rolls, Roasted Chicken pieces and Fries. Marketing Strategy KFCShow MoreRelatedIdentify and Evaluate Marketing Opportunities1314 Words   |  6 Pages| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | | 1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research? Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information. The company wants to create customer answers to explicit thoughtsRead MoreIdentify And Evaluate Marketing Opportunities1201 Words   |  5 PagesIdentify and evaluate marketing opportunities Task 2 1. Explain marketing opportunities. Provide an example Market opportunity refers to a condition that a business can take advantage of a changing trend in the market that has not yet been discovered by its competitors. A changing trend can be an increase in demand for a product by a given demographic group in that market. The existence of a market opportunity is dependent on the ability of the company to identify its potential customers, what areRead MoreIdentify and Evaluate Marketing Opportunities3250 Words   |  13 PagesBSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide, with a further 20 stores planned for the 05/06 financial year. Primarily, Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the designRead MoreIdentify And Evaluate Marketing Opportunities2118 Words   |  9 PagesIdentify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Review of the Marketing Plan: The Westend Market Hotel, Sunshine North, Victoria, is a representative of one of the most known brand within the â€Å"exclusive business hotels of Australia. All of the hotels offers an exquisite quality service and mouthwatering food throughout Australia. Some hotels also offers stay along with pokies, TAB, Bistros and play areas for kids. The westend market propertyRead MoreIdentify and Evaluate Marketing Opportunities Essay1119 Words   |  5 PagesAssessment Activity 2. BSBMKG501B Identify and evaluate marketing opportunities. Question 1. Dell provides the customer the ability to leave feedback on their website when the customer †¢ Searches for products and services. †¢ Purchases a product or service. †¢ Popup Questionnaire while browsing the website. †¢ Support forums for customers to communicate with staff and other customers. †¢ Online Chat via the Dell website. Dell have created a channel with customers using ‘Ideastorm’ which givesRead MoreIdentify And Evaluate Marketing Opportunities BSBMKG501B5284 Words   |  22 PagesDiploma of marketing AssementBSBMKG501B Identify and evaluate marketing opportunities Stefan Frener UITW06799 Page 1 of 19 Activity 1. 1. Identify marketing opportunities -Legal requirements -Freetrade contracts -Market trends -Comparative market information -Profitability -Customer requirements -Ethical requirements -New and emerging markets -Competitor performance -Sales figures 2. Trends revealed by sales data -The sold units and the sales value of dairy are declining -The average profitRead MoreDell Identify and Evaluate Marketing Opportunities Essay1784 Words   |  8 Pagesaccessories associated with each Dell brand. By giving customers this wide range of choice, the end-product is distinctively ‘created’ for the customer’s individual needs and personality. 5. What does return on investment mean in relation to Dells marketing campaign and how is it measured ? The return on investment (ROI) measures a companys profitability and its managements ability to generate profits from the funds investors have placed at its disposal. The return on investment measures how effectivelyRead MoreCurrent Marketing Performance1166 Words   |  5 PagesBSBMKG608A: Develop organisational marketing objectives Description This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit atRead MoreEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ DetermineRead MoreThe Consumer Of A Consumer982 Words   |  4 Pagesthe need for communication may raise the need for laptop for a consumer. The main difference between organizational decision-making is that their need and problems are larger than households, in addition, the organizational will involve a group to identify the problem or need. Information search – the consumer searches for possible information, which can aid to solving the problem of satisfying the needs. The search of the information will be related to the complexity of the needs and choices available

Understanding Special Education Essay example - 1239 Words

Understanding Special Education Introduction Education is a birthright of every child. Special education involves the education of students with special needs in a way that addresses a students’ individual disabilities and requirements. These programs are designed so that special learners may learn skills which will assist them in coming closer in learning to children without disabilities. The field of special education has moved from a perspective of protection and caretaking to an emphasis on learning and growth. The question is not whether students can learn but how much they can learn, and what type of support and instruction is required to achieve that end. While early intervention is a recommended practice, learning can occur at†¦show more content†¦Assessment Process A thorough assessment of the child’s functional level of abilities and social maturity is conducted. The assessment procedure and its subsequent report provide the foundation for all training and educational planning of a child with special needs. It is therefore necessary to comprehensively evaluate and explain the areas of the pupil’s strengths and learning needs. Assessment is the key to effective teaching and is the starting point for instruction. Assessment strategies encourage children to show what they know and can do, rather than focus on what they do not know or cannot do. The main focus of assessment is on informal diagnostic assessment of prior learning and selection of instructional methods intended to support ongoing learning and development. An initial assessment report that outlines the level of functioning of the student is prepared. This report also mentions the core areas and subjects that require intervention. Development of the student’s Individualized Education Plan (IEP) is based on the initial assessment report. The IEP development team then decides what and how many goals should be included in the student’s annual plan from the curriculum checklists. IEP (Individualized Educational Plan) A student’s IEP is developed, implemented, and monitored in a collaborative manner. The educational growth of a student is best accomplished through the mutual efforts andShow MoreRelatedSpecial Needs Children and the Special Education Program Controversy1409 Words   |  6 PagesSpecial education is such a broad and sensitive topic to talk about as well as the several issues that come with the Special education topic. And although there are a variety of issues, such as: special education children being accepted, segregated from their peers, the financial ability to support many special education programs, and the fact that a lot of teachers are not properly certified and do not know how to handle special needs children; there are also many resolutions. Special educationRead MoreBeing A Special Education Teacher879 Words   |  4 PagesI am studying to be a special education teacher they go â€Å"wow you must be a really patient person.† I feel like it takes a spec ial person to have the passion and patients for these children. This course has made me more excited to be able to move on next semester and start my clincincals. My attitude towards individuals with special needs at the beginning of the semester was described as â€Å"assisting them in daily life.† My beliefs have not changed, being a special education teacher you will be withRead MoreChildren With Special Needs Should Spend Most Of The Time With Non Disabled Kids1643 Words   |  7 PagesAkhmadullina 1 Children with special needs should spend most of the time with non disabled kids Children with special needs are slightly different from non disabled kids, but it should not be a barrier between non disabled kid and child with disabilities. Special needs cover a wide range. Some are a children with physical disability who use wheelchair or cane. Other with learning disabilities such as autism spectrum disorder or emotional disorder. Children with special needs are like all childrenRead MoreEssay on Special Education Reflection1336 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Special Education 332 (Education and Inclusion of Individuals with Special Needs) has been enlightening for me as a secondary mathematics educator. In the beginning of the semester, my feelings towards special education were those of apathy and insensitivity. I now understand that my feelings were due to my lack of knowledge and my judgment based on stereotypes. I always knew that making fun of students with learning disabilities was wrong. However, I never felt that inclusion of special educationRead MoreMath strategies for special education students Essay example1164 Words   |  5 Pages Special education students often lack the necessary mathematical skills needed to be independently successful in the secondary classroom. These students face challenges in applying the basic math skills needed as well as retaining basic math skills from grade level to grade level. Lack of understanding, in addition to causing classroom difficulties, can cause other personal and social dilemmas for the special education students. Lack of motivation, anger, lack of self value, and other disruptiveRead MoreNo Child Left Behind Act907 Words   |  4 PagesEducation has evolved over the years and special education has come a long way from where it began. However, there are still changes that are needed for special education. This paper gives an outlo ok on three major events in the history over the years and how it has shaped and changed special education. It also discusses the changes that still need to be made to continue to evolve. Three Important Moments No Child Left Behind Act The No Child Left behind Act allowed schools to determine the qualityRead MoreEducational Achievement Of Students With Disabilities878 Words   |  4 Pagesdevelopmental disabilities in general education classes [does] not negatively impact the educational achievement of students without disabilities† (235). In fact, in some studies, some of the lower and average level general education students improved when placed in inclusive settings (Fiorello, Huber, and Rosenfeld 500). The use of tactics, like manipulatives and certain technological activities, geared towards special education students in the general education classroom, can inadvertently improveRead MoreSpecial Education Teachers Help Develop An Iep1223 Words   |  5 Pages Special Education teachers help develop an IEP, or Individualized Education Program, for each student with disabilities (â€Å"Educating†). The IEP process is evaluation, determination of eligibility, and development (â€Å"Understanding ). IEP’s take time to fill out because of the details. Special Education Teachers have to fill one out for each student they have. It is important that IEP’s are filled out properly in order to correctly track each child’s individual progress. Some IEP’s can be ten throughRead MoreFinding the Right Path Essay1095 Words   |  5 PagesFinding the Right Path INTRODUCTION I have chosen to research about my future. I know that I want to major somewhere in Special education, but I am not sure where. I am going to research becoming a special education teacher and becoming a speech pathologist. Both are right down my path, but I am unsure of which suits me better. I am senior; therefore, this research is critical to the next step of my life. As of right now, I know a little about becoming a teacher. I have taken a class, Future EducatorsRead MoreLegal Framework Supporting Inclusive Education1632 Words   |  7 PagesINCLUSIVE EDUCATION. The International Year of Disabled Persons in 1981 and the United Nations Decade of Disabled People 1983-1992 led to major breakthroughs globally in the recognition of the rights of PWDs and in realization of international policies/framework to protect those rights. One of these rights is the right to education. This right is enshrined and reasserted in various international documents . The Statement and Framework for Action from the World Conference on Special Needs Education (UNESCO

Management Skills Karlas Situation

Question: Discuss about theManagement Skillsfor Karla's Situation. Answer: Introduction Essentially, managers must illustrate the ownership of a team, an aspect that is achieved by maintaining a close contact and provision of objectives regarding various tasks. By adhering to these principles, the organization realizes an efficient working environment and an excellent layout that attracts potential customers (Hayton, 2015). Therefore, this paper assesses the leadership qualities that are portrayed by Kayla to highlight the efficacy of international relations. Description of Karlas Situation Notably, Karlas situation is a complicated affair given by the inability to maintain the computers in the three workstations to run on a shared network. Moreover, the administrator faces enormous tasks that are critical to the operation of the machines. For instance, a significant amount of documentations is necessary to allow proper configuration and this undertaking has led to a lack of time to help in the system analysis. Plans on how to Work with Karla To make the working environment efficient, operating with Karla will be based on responsibility sharing. Further, Karla will be in charge of identifying the properties of the computers and making sure that proper connectivity to the printers is done. Besides, the administrator will be tasked with the documentation and layout of the office. However, as the network strategist, the analysis, and installation of the software will be done through my office. How to Address Issues of Persons that Run Personal Computers Importantly, the customization of the computers ensures that each staff is comfortable and enjoys privacy at work (Donaldson, 2001). The current conduct of the employees is wrong; thus, none of the personnel will be allowed to install unauthorized applications into their devices as this may lead to high cost of maintenance by the company. Each employees will have to privatize the passwords on their computers and should not be shared unless the individual relocates to another department. References Donaldson Jr, G. A. (2001).Cultivating leadership in schools: Connecting people, purpose, and practice. Teachers College Press Hayton, J. (2015). Leadership and management skills in SMEs: Measuring associations with management practices and performance. Dep. for Business Innovation Skills.

Marketing Strategy and Product Price

Questions: Develop a proposal for a global strategic marketing plan for a business chosen from the introduction to add two new products and/or services in which you do the following: Identify two new products and/or services for the company to add. Discuss three ways you determined that these products and/or services would be the most feasible and potentially profitable for the company to add. Explain one competitive advantage to the company that will be attained by offering each new product and/or service. Recommend the channels you would use for both mass media and social media. Justify why you chose those channels based on market segmentation. Determine the pricing structure based on the following points: consumer preferences of the real-world competition marketing analysis of the real-world competition Discuss the customer relationship management system you prescribe to track product inquiries and sales. Discuss the inherent risk(s) associated with launching the new products and/ or services. Discuss the risk(s) associated with not launching the new products and/or services. Answers: Introduction: The project identifies the various aspects of marketing function, Management of customer relationship on evaluation of feasibility of a business, entrepreneurial enterprise and marketing strategy. In order to understand these aspects in a pragmatic view, a restaurant industry is chosen. This is because this industry depends highly on its products and its customer services. A restaurant named Day Delicacy is formed with a business proposal so as to develop a strategic global marketing arrangement that has introduced one new product and a service strategy through which it expects to make a mark in the global market. The project also focuses on the possibility of negative and positive outcomes and a basic analysis of the product acceptance. About the Company: With an objective to provide healthy, nutricious and tasty food Day Delicacies was established. The purpose of day Delicacies was not only to make an impression on their customers with the quality of foods serviced, but also with their customer services. Along with profitability management it also aims to retain and attract new customers. Mission: The mission of Day Delicacies is to establish a good relationship with their customers with a premium quality of natural foods provided by them. The existence of the restaurant depends on the number of customers. In order to attract more customers the company has made its stores available in almost half of the USA with a great ambience for people to spend their quality time along with delicious food. Vision: The company visualizes its future as a leading global restaurant with menus of more than 200 types of foods available in each branch. With continuous innovative strategy and quality service by employing creative and efficient employees the company also seeks to establish itself as a good restaurant with a high level of employee satisfaction. The New Product Service: Day Delights: This is a special service that provides early morning breakfast and lunch for their customers, there will be home delivery of foods starting form as early as 5 am in the morning. The service not only ensures immediate delivery but also the temperature of food delivered. Choice Checker: It is a search engine provided in the online website of Day Delicacies, where the choice checker offers customers to select twenty exotic flavors for their product in any food category. And if the desired flavors are not available then the customers can provide a suggestion query in the website. It is now common trend in USA of having a strict healthy diet throughout the day. The world has become heath conscious, People are looking not only for good quality food but also healthy food that aids digestion (National Restaurant Association, 2015). Starting with alcohol to ice cream Companies, every company is putting great efforts into making their products natural and healthy. Today various mobile applications offer, to check peoples health and therefore people can control various health issues. The aim of Day Delicacies through day delight is to provide a healthy early breakfast and lunch starting from 5 a.m. (Lury, 2011). Three ways in which Day delights and Choice Checkers would be feasible because: A new concept in the market: The concept of delivering breakfast at ones doorstep is considered as a new concept in comparison to its competitors. It is a fact that consumers are busy and time is of the essence, with that in mind Days delight provides healthy breakfast and lunch (Griskevicius Kenrick, 2013). Location: The locations of Day Delicacies are in certain areas where the population is closer and transportation facilities are easily accessible. Time: the time factor is an important criterion which would ensure the customers are going to order more service and products for their daily consumptions. It is the duty of a seller of hot food to understand the value of time and quality of food (Shimomura Kimita, 2013). The same time the customers do not wish to have spicy and delicious heavy food early morning. Instead of cold leftover in the refrigerator Day Delicacies aims to serve their customers fresh hot foods. Moreover the service not only available in their residence but also at their place of work (Otnes Tuncay-Zayer, 2012). Competitive Advantage: Competitive advantage is the gain over extra benefit provided by one company in order to compete with another (Barney and Hesterly, 2010). Today companies invest highly on their strategic implementation of their innovative ideas. It provides an edge over a companys rivals to create more customer value for its consumers and shareholders. In the restaurant industry competitive advantage determines the sustenance of a restaurant (Hill and Jones, n.d.). Following the product or service differentiation the strategy of delivering packed hot breakfast to their customers is one of the competitive advantages of Day Delicacies over its competitors. Other restaurant chains serve deliverable foods after ten; their office workers who had to go to their work early in morning and who wish to have early breakfast would enjoy the service (Hassan Craft, 2012). Apart from that the freedom provided for customers to choose their flavors in any food product guarantees support to the innovative ideas of their customers. This attempt is not only to enable the customers have their choice of food but also to feel as a part of the restaurant (Reuvid, 2014). The service or product differentiation is achieved through providing uniqueness in their products. A unique service or product is hard to maintain because after a while it becomes familiar (Sanders Huefner, 2012). Channels for mass media and social media: A method that conveys information about a new introduced service or product is known as promotion. If once the target market is observed then it becomes easier to create and implement a promotional strategy (Hooley Nicoulaud, 2011). In order to inform customers about a new service or new product it is necessary to advertise the product with the help of social or mass media. The target audience for this promotion will be working people; student or college goers who do not get ample scope to do their breakfast (Kardes, Cline Cronley, 2011). The target audience for the Choice Checkers will be those who love to experiment with various culinary dishes. The channels for promoting the new services will be: Television: entertainment and infotainment channels. Social Networks like Twitter face book. Social Websites: YouTube, burp, blogging websites, travel and food websites. Print media Television: entertainment and infotainment channels. The entertainment and infotainment is generally followed by audience of all age group (Biagi, 2012). If along with business information channels and entertainment channels the advertisement is broadcasted then it would make an impression in the viewers mind (Bui, Huggins, Hwang, White Erbas, 2010). b) Social Networks like Twitter face book. Today the working population along with the teenagers is very much addicted to social networking sites like face book and twitter (Seward, 2015). Even celebrities are on network and creating a homepage and a special account for customer interaction would also enhance the relationship and will be able to provide required information. c) Social Websites: YouTube, burp, blogging websites, travel and food websites. Nowadays in YouTube a typical trend has been tracked where an advertisement of 1 min is shown in any video one wish to look for. This kind of advertisement would work well with the type of promotional strategy (Klapdor, 2013). Apart from that website like burp which provides a critical review of the quality of food followed by many food lovers (Hassan Craft, 2012). A review on the Choice Checkers would enhance the number of customers. Blogs of food critique also helps the customer to decide. Print media: travel and food magazine, general magazine, newspapers (entertainment and business sections). Print media which are followed in US like business journals and entertainment acquires a good number of viewers for advertisement (Blakeman, n.d.). Apart from newspapers, travel and food magazines will convey the two services of Day Delicacies to consumers who will have interest in healthy, Tasty, and delicious foods. Pricing Structure: Consumer preferences: based on the target audience their preference is analyzed. The target audience here is the working group (Spender, n.d.). The working or earning group is targeted for Day Delicacies because this group will be benefitted with this kind of service. They are generally busy to conduct their daily task (Pride Ferrell, n.d.). For customers with the desire to taste something new, Choice Checkers is provided. This means customers belonging to the different age group can afford quality healthy eating. Market analysis: The pricing strategy for Day delights will be medium targeting the incoming group affordability of their food. category degree Average Income of the group high demand for heavy food medium Expected days of service high Range of choice by the customer low Expected range of price Medium. The pricing strategy for Choice Checkers: For the choice checkers the target customers are younger generation, this type of food is not meant for daily service, moreover the exotic flavors are costly so this service would cost a little more than Day Delights. category degree Average Income of the group Medium, low demand for heavy food high Expected days of service low Range of choice by the customer high Expected range of price high The price discrimination is not based on the income level but the frequencies of available food. Depending on the response of Choice checkers the price would be decreased. Similarly strategy would follow in case of Day Delights. Customer Relationship management System to track product inquiries and sales: Customer relationship system which can be used for customer sales and inquiries will be via online. Online portal: a website that will be constantly monitored by the customer service section. The Facebook page and the twitter group would also collect feedback (Pires Stanton, n.d.). Helpline Service: phone numbers and directories will be provided to maintain customer complaints and orders. Customer Feedback System: A mobile application is provided so that the customer gets constant update about the service. Customer Survey: a customer survey must be conducted on a monthly basis so as to be aware of queries know any query and expectations customers may have. Inherent Risk of product launch: Day Delights: The customers demand may not be much: Initially the customer may not want to pay extra for making their breakfast. The concept of buying breakfast may seem to be irrelevant. Initially the concept will be a little Cost effective: the cost for initializing the strategy will be more because. The management have to keep in mind that people would buy things only when they will be cheap and reasonable. Customer acceptability will differ: the customer may not accept the fact that they actually have to buy breakfast, instead they could make instant food or have frozen food or even buy food from the cheap food store. A new product launch without a good brand name always suffers the risk of acceptability. Risk of taste and preference acceptability: the customer may or may not prefer the taste or the quality of food it is because healthy foods are not always tasty as Day Delicacy wants to provide healthy food and wants to make good quality as well so it may happen that consumer may not prefer the taste of the product. Delay and unanticipated cost: the cost which has been fixed for the service may become hard to maintain. In that case expert financial analysts suggestions are needed to be consulted which may result in more investment for the service launch. The projected sales may not bring satisfactory return on investment; the biggest risk that every product or service launch is being confronted by an organization is the unsatisfactory return on investment. Risk in economic terms for fixing price: the relevance of launching the product and the taxation to be charged for that may make the service more cost effective for Day Delicacy. Risk associated with not launching of new products: Risk of other companies gaining competitive advantage: there are chances that without launching a product Day delicacy may become just like another company with same product availability and no innovative strategy. The extent of risk is low yet competitors may get the advantage of launching new and innovative product. Risk of customer relation being hampered: the market competition is high and other restaurants always try to retain customers and welcome new customers, so they would try their level best to make more customers which mean Day Delicacy may lose its present customer. Launching a product mean making their customer believe that the restaurant is making effort for satisfying their customer. Hence the relationship would ruin if the customer feels that no new initiative is taken for satisfying them. Risk Analysis: For launching the services: Risk factors Degree of Impact Elimination measures 1.Low customer demand Low Advertising and promotion with a message conveying the importance of having healthy food at breakfast. 2.cost effective high Use of cheap yet good quality ingredients. 3. customer acceptability medium Market research to be conducted bout the product. 4.taste and preference medium At first make a review from the food critique or testers. 5.Unanticipated cost high Try to control high expense on the project with proper measures 6.unsatisfactory return on investment high Initially the company has to be optimistic with enough financial funds and backup. 7.taxation factor high This influence the price, so the price needs to be within the boundary. For not launching the services: Risk factors Degree of impact Elimination measures. Competitive advantage high Launching the product. Customer relationship Low Making customer service more effective. Conclusion: The restaurant industry is slowly facing competition in this technologically advanced era. The world has become highly dependent on technology therefore almost every industry has to rely on technology. Creativity has its own value. Setting strategies for selling products requires ample creative ideas for innovation. References Barney, J., Hesterly, W. (2010).Strategic management and competitive advantage. Upper Saddle River, N.J.: Prentice Hall. Biagi, S. (2012).Media/impact. Australia: Wadsworth Cengage Learning. Blakeman, R.Nontraditional media in marketing and advertising. Bui, Q., Huggins, R., Hwang, W., White, V., Erbas, B. (2010). A Varying Coefficient Model to Measure the Effectiveness of Mass Media Anti-Smoking Campaigns in Generating Calls to a Quitline.Journal Of Epidemiology,20(6), 473-479. doi:10.2188/jea.je20090105 Griskevicius, V., Kenrick, D. (2013). Fundamental motives: How evolutionary needs influence consumer behavior.Journal Of Consumer Psychology,23(3), 372-386. doi:10.1016/j.jcps.2013.03.003 Hassan, S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal Of Consumer Marketing,29(5), 344-356. doi:10.1108/07363761211247460 Hassan, S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal Of Consumer Marketing,29(5), 344-356. doi:10.1108/07363761211247460 Hill, C., Jones, G.Strategic management theory. Hooley, P., Nicoulaud, B. (2011).Marketing Strategy and Competitive Positioning(5th ed., p. 592). Financial Times/ Prentice Hall. Kardes, F., Cline, T., Cronley, M. (2011).Consumer behavior. [Mason]: South-Western Cengage Learning. Klapdor, S. (2013).Effectiveness of online marketing campaigns. Wiesbaden: Springer Gabler. Lury, C. (2011).Consumer culture. New Brunswick, N.J.: Rutgers University Press. National Restaurant Association,. (2015).Catering to Health-Conscious Consumer Cravings. Retrieved 14 March 2015, from https://www.restaurant.org/Industry-Impact/Food-Healthy-Living/Trending-Healthy Otnes, C., Tuncay-Zayer, L. (2012).Gender, culture, and consumer behavior. New York: Routledge. Pires, G., Stanton, J.Ethnic marketing. Pride, W., Ferrell, O.Foundations of marketing. Reuvid, J. (2014).Managing business risk. London: Kogan Page. Sanders, G., Huefner, R. (2012).Developing new products and services. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Seward, Z. (2015).Twitter and Facebooks global impact as told through which governments want their data.Quartz. Retrieved 14 March 2015, from https://qz.com/119209/twitter-and-facebooks-global-impact-as-told-through-which-governments-want-their-data/ Shimomura, Y., Kimita, K. (2013).The philosopher's stone for sustainability. Berlin: Springer. Spender, J.Business strategy.

Business Ethics and Morality They Just Don’t Mix, or Do They free essay sample

Business Ethics and Morality: They Just Don’t Mix, or Do They? Imagine that the entire world has just placed itself on top of a person’s shoulders. They carry this burden everywhere they go and can’t seem to hide it. As time passes by they continue to slouch even more. At this point they feel the effects of Murphy’s Law because everything that could’ve gone wrong did. As friends and acquaintances let them down, they can’t help but seek for help. This person can’t help but to turn to family, but to a shocking and disturbing awakening, they are not there for them. This happened to my father. At a time when he was closing down his twenty year old business, a heart breaking experience, I was not there physically or emotionally for my father. Not realizing that I had let my father down until many years later, I made it a goal that never again shall I let him down in his time of need. We will write a custom essay sample on Business Ethics and Morality: They Just Don’t Mix, or Do They? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My father had provided for me my entire life. When I was in need he was there every time and now it was my turn. I always regret letting him down when he needed me most. Coming out of college my father then started working as an electrical engineer in a nationwide company called Electro-fix Inc. He started off with a well paying salary and he was on his way to success. Unfortunately, a year later the company crashed and just like the thousands of workers at the company, my father was laid off. My father decided to persevere in his downfall and as a result open his own company. For some reason my father was attracted to the ethics of car mechanics and slowly upon opening his business he began to learn everything about the beautiful automobile. The company had a great start and a catchy ethnic embracing name: Pronto Tire and Muffler. Just like many companies the success of Pronto Tire and Muffler was dependent upon the customers and satisfaction received with the job done. There was even a point in the year 2001 where my father was doing so well that he was able to open a second location in a higher economic part of the city. To what seemed like a pro fit and chance for economic gain would soon be the cause of the repercussion that inevitably changed my father’s character to this day. Having been owner and founder for a business of twenty years caused both my father and my family to become emotionally attached to the company. Even more, because the story behind the starting of the business was so dramatic. To my surprise, my grandfathers were very well off. They were so well off that they were often spoiling my aunts and uncles with several gifts such as cars, houses, money, and business. To an ironic surprise both my parents were the shunned of the family. Of the five children in my mother’s house and the eight in my dad’s both my parents received none of the spoiling. Unlike my uncles, my father paid his way through college and did what none of them had done before: open a business on his own. That’s why when the success of Pronto Tire and Muffler led him to a twenty year roller coaster ride he had become more than just emotionally attached. Then the burden of carrying the world on top of one’s shoulders, just like Atlas, came upon my father in the year 2004. Having recently opened a new location, my father was unable to realize that the lease on such a large building was exceeding the economic â€Å"breaking-point†. My father was left with two decisions: declare bankruptcy or close down the business causing him to slowly pay the debts. Choosing the latter my father was heartbroken at the realization that such a long run was finally coming to a downfall. The burdens of today’s economic world surpass the ink of the paper their written on; rather they change lives within their entirety. I remember sitting in bed one day when my father asked â€Å"Will you come help me close† and my selfish response was â€Å"I’ll go tomorrow.† Having lost almost everything my father decided to turn to me and my family for help. He turned to us to help him move the machinery, tires, computers, desk s, and tons of other heavy objects. Now what seemed like a burden to me of carrying and moving those objects was completely overshadowed by the fact that I was letting my father down. For an entire week he kept asking for help and surely enough my response was always â€Å"I’ll go tomorrow.† The fact that I was thirteen year old teenage boy the only thing on my mind was getting rest and having fun. By leaving my father to carry the entire world on his shoulders I let him down in a way that distrust and betrayal seem to be everywhere people look. Though it has only been three years since, I have come to the realization that the moment my father asked for my help was my calling to prove myself to him. Unfortunately, I never responded in the way my father wanted to and he was left alone to close the entire two locations. My father, being who he is, was humble and quiet, inside I honestly knew that he was disappointed, tired, and betrayed. Somehow, after I betrayed my father I didn’t feel that I was carrying this burden for doing so. This burden didn’t come into play until several years later. One day when my mother and father were arguing over matters I couldn’t help but overhear my dad shout, â€Å"How do you think I felt when I closed the business? Nobody helped me not even you or my family! Closing was one of the hardest things for me to do and you somehow you found a way to make it worse! I know now that I can’t count on my family!† At that moment there was a sudden flashback of events. I remember playing outside of the car-packed store at the small and innocent age of five. I remember trying to be just like dad when I would try and roll the rubber-smelling tires to the customers at the age nine. Finally, I remembered to that dreadful week of closing the now lonely and gloomy stores where not once I showed up. Instead of helping my dad that entire week I did something like go to the movies or just flat out stay home. This led me to do some intense pondering. I was left to think â€Å"How could I, of all people, let my father down? I let down the one of the only people in my life that was always been there for me. I need to change this. I need to gain back my father’s trust and respect for me.† It was that exact thought that led me to change and is partly responsible for who I am today. From then on I could only let time determine the healing effects of our father-son relationship. After spending months of regret there was only one possible option. Make up for what I had done. Proving myself to my father became more important than anything else in the world. I had to rebuild the father-son relationship so that we could both live in harmony with each other. Time could only tell how I was to prove myself to my father. Every time I would espy my father the only thing on my mind would be, â€Å"Ask me for help! I’ll help you!† Slowly but surely I gained my fathers confidence and trust. More importantly it was the little things that mattered to him most. Things like getting home on time, waking up early to help him with the yard, and not fighting with my sisters. It was not my acts in so that gained my father’s trust, but more so my persevering effort and constant regret of what I had done. I hate to see an upside for my father’s one-year une mployment, but in fact there was an upside, because he was always home I was able to help around the house. I felt like a Wal-mart employee with a huge blue sweater with the eye-catching text â€Å"How can I help you?† The act that meant the most to my father was my assistance in his search for a new job. My father, being of Mexican decent, grew up speaking only Spanish and as an elder had no knowledge of computer use. This was where my technological and speaking skills came in. On the weekends I would help him search on famous websites like monster.com and elpasotimes.com for jobs and better yet I helped him conclusively write good resumes. My father finally noticed that I was there in his time of need. His son was finally sharing the advantages of knowing how to manage computers and the ability to speak English well. The gloomy and hostile house that was once part of a downgrading family had become a place for hope and fulfillment of a man who once had life at the palm of his hands. As typical as this scenario may be in comparison to The Prodigal Son, my family’s ability to rise up exceeded the norms of the famous Bible tale. Unlike the tale, my family indeed is a minority in a society wh ere prejudice and stereotypes prevail over the benefits of helping each other out. My father also experienced a complete change of culture and was able to adjust to it through my help. In The Prodigal Son the son of the father happily comes home and is forgiven. In my case I had to prove myself to my father after admitting that I had let him down. All of these small situations glorified the meaning of my repentance to my father. Not being there the first time I made it an obligation and duty help my blood the second. I can’t but help wonder, â€Å"Does a supreme being put us on the earth in order to live our lives or to help others live theirs?† Through the disappointment and betrayal I showed at the young age of thirteen I came to realize that if we help ourselves we let others down. We are put on this earth to help those who mean the most to us. For my father business was no longer about Pronto Tire and Muffler, but instead about what his family truly means to him. Currently my father is working and his rebuttal is ever prevailing through a slow and constant process. At the moment I feel that my way of respecting him and showing gratitude to him is dependent on my focus on school. Attending a private high-school can be economically demanding and I know my father is busting his behind just to have me go there. In gratitude, I join after-school activities and maintain a high grade-point average in order to help me pay for my college. I also let him know whats going on by saying, â€Å"Sorry Dad, I tried my best but I couldn’t get the grade.† I may also say, â€Å"Dad! I got the honor-roll!† What makes all my hard work worth it though is the two word response I get from him. A response so impacting in my life that the simple words are not as important as the deep life-relieving tone that shows what my father and I have been through together: â€Å"Thank-You† This will certify that the above work is completely original

Violence In Society Essays - Domestic Violence, Abuse, Crime

Violence In Society Essays - Domestic Violence, Abuse, Crime Violence In Society Violence in Society The first reaction to hearing about the topic of battered men, people tend to think of it as being absolutely false or very uncommon. Battered husbands are a topic for jokes because people always assume that it is the women who are battered. One researcher noted that wives were the perpetrators in seventy-three percent of the depictions of domestic violence in newspaper comics. Battered husbands have historically been either ignored or subjected to ridicule and abuse. Even those of us who like to consider ourselves liberated and open-minded often have a difficult time even imagining that husband battering could take place. Although feminism has opened many of our eyes about the existence of domestic violence, the abuse of husbands is a rarely discussed phenomenon. One reason that husband battering is not investigated is that it is a rare occurrence. Another reason is that because women were seen as weaker and more helpless than men pertaining to sex roles, and men on the other hand were seen as more sturdy and self-reliant. The study of abused husbands is considered to be unimportant. In 1974, research was done to compare male and female domestic violence. In this study, it was found that forty seven percent of husbands had used physical violence on their wives, and thirty-three percent of wives had used violence on their husbands(Gelles 1974). Also in 1974, a study was released showing that the number of murders of women by men was about the same as the number of murders of men by women. Although it had finally been shown that there was violence being perpetrated both by wives and husbands, there was no evidence about the severity or who initiated the abuse and who is acting in self-defense. The idea of women being violent is a hard thing for many people to believe. It goes against the stereotype of the passive and helpless female. This, in spite of the fact that women are known to be more likely than men to commit child abuse and child murder. Laws about domestic violence is always orientated toward the female victim. Society states that it is the woman who suffer from abuse. These reasons explain why most abused men, no matter how capable they are of doing so, offer little or no resistance to their partners' physical violence. And many women, well aware of these fears, may actually continue their abuse, knowing they can get away with it. While battered men find few facilities or support, there are a variety of programs (many of which are run by feminist men's groups) to help abusive men deal more effectively with their violence. But for violent womenstrangely enoughno comparable treatment programs exist. This fact further illustrates a serious problem: society is simply unwillingor unableto acknowledge and deal with violent women.

RF Burns - causes and prevention Assignment Example | Topics and Well Written Essays - 2000 words

RF Burns - causes and prevention - Assignment Example This study is being carried out in order to establish guidelines in the use and application of radiofrequency, mostly in terms of its safety and prevention of injuries. Body Causes 1. Heating of implants An RF pulse would often be transmitted by the MRI to stimulate protons through energy exchange. The pulse is an electromagnetic wave coming from the RF coils (Lin, 2008). RF power during MR scans are changed into heat within the tissue of the patient due to resistive losses (Eising et.al., 2010). This absorption of energy is specifically considered the SAR (Specific Absorption Rate). The specific effects of heating during MR scanning and burns usually refer to conductive implants and normal tissue. Most studies discuss the impact of conductive wires, including pacemaker cables, ECG cables, and metallic stents (Eising et.al., 2010). Issues in the use of aneurysm clips in the brain, cochlear implants, implanted spinal cord stimulator, metallic implants, and metal fragments in one or bo th eyes can also cause burns (Premier Diagnostic Center, n.d). Based on an experimental study by Nakamura et al. (2001), 55-235 volts could be induced with the RF irradiation in a metallic loop placed inside the bore of a 0.5-T scanner. A resistor which was inserted sparked and then burned out (Nakamura et al., 2001). This was seen only with the axis of loops being parallel to the linearly polarized transmitting field. For cables, heatings at 20 degrees Celsius, 26 Celsius, and 63.5 Celsius have been assessed. Assessments indicate that the heating of the ECG cable is known to cause fire. Small implants can lead to issues with the heating of skin seen in tattooed patients caused by the heating of metallic elements of the ink used for the tattoo (Klitscher et al., 2010). Implants (Wills.com, n.d.) Some reports on excessive heating or burns have also been seen for iron-based oxide tattoos and transdermal patches added with metal elements; these patches may include testosterone, nicotin e, and clonidine patches (Tope and Shellock, 2002). Tattoos using ferromagnetic compounds can cause react to the MRI machine (Ross and Metava, 2011). In general, the image would somehow appear distorted following the MRI; however, the injuries usually represent burns on the patient’s skin. As such, any redness or apparent injury on the skin has to be managed medically (Ross and Matava, 2011). As seen in the image below, the ferromagnetic compounds of the tattoo caused the RF burns, mostly manifesting as burns and redness on the patient’s skin on the site of the tattoo. Tattoo with ferromagnetic compounds following MRI (Melina, 2010) Currents may be triggered by two fields. The first is the pulsed magnetic-gradient field, and the second being the pulsed radiofrequency field (Jacob et al., 2010). These two fields increase their intensity over time and may eventually cause an electromotive force through a conductive loop. Heating will then come about from the current orig inating from the loop; with the amount of heating based on the resistance in the conductive processes (Dempsey and Condon, 2001). The pulsed magnetic field is triggered by a large coil which encompasses the coils and is often found near the patient to be scanned. The issue of excessive heating is based on the distance of the RF coil to the patient,

THE Breaking the chins of psychological slavery by na'im akbar Essay

THE Breaking the chins of psychological slavery by na'im akbar - Essay Example In order to break out of the chains of mental slavery, it is essential for people to recognize their character. The author advises people to recognize the characters of other people. The author highlights how religion contributed to the emergence of chains of mental slavery. In the first chapter, the author explored the psychological legacy of slavery. This chapter focused on issues such as work, property, leadership, the clown, community division, personal inferiority, and the family and color discrimination (Akbar 2). I agree with the author’s views on these issues. The first chapter gives a historical background of slavery. Slavery caused long lasting social shock and trauma to African Americans. At work, African American slaves were considered as second-class humans. The Africans were subjected to mistreatment and punishment in their workplaces. In addition, they were given dehumanizing duties. It is vital to note that African American slaves did not have any rights in their workplaces. This animalistic treatment of slaves and the cruelty they faced added to the mental and communal distresses suffered by the affected people. In the case of property, African Americans were not allowed to own property since they were considered as property. The author notes that slaves were disqualified to own things because their owners or masters saw them as things. They could only have the necessary things required for the completion of their duties and tasks. The society expected slaves to live a simple life. Slaves were required to take orders from their masters. In most of the instances, the master’s children even gave orders to slaves. In case the slave refused to act on the orders from the master’s children, they were punished and humiliated. The gap between the master and their slaves led to hatred and disgust that led to the destruction of private and public property. There were usually instances of killing and torture of disobedient slaves.

Analyze a passage Essay Example | Topics and Well Written Essays - 250 words - 8

Analyze a passage - Essay Example The reasons provided to support the main idea do enough to justify the insights. Surely, when the element of voluntary action disappears and it becomes requisite for livelihood, it is an example of forceful subscription or attachment to any work. They are reasonable and relevant in that there is no choice that is left especially when the labourer depends on labour to sustenance. It is true to say that this case is prevalent in the world which makes just about anyone who works for a living an enslaved person. The passage is important in guiding the efforts of people and their attributes towards labour. It promotes acceptance since it addresses the fact that humans need to do what they do. It is somehow a natural order and something that ought to be embraced in the quest for survival. Generally, the passage communicates important information for any person who engages in an activity and is concerned about

Cinema as an instrument of Nationalism

Cinema as an instrument of Nationalism Cloaks in the colours of soil: Cinema as an instrument of Nationalism The paper aims to highlight the role of cinema in constructing and reconstructing the nationalism of a state. In doing so the paper is divided into three parts. In the first part, I shall conceptualize the notions of nationalism and popular culture with the help of academic sources and then shall try to formulate a link between these two concepts and shall analyse how these are correlated. In the second chapter, I shall explain the role of cinema in constructing and reconstructing the beliefs, practices and objects associated with a popular culture and how these constructions and reconstructions are accepted into a nationalistic discourse. In the final section, to strengthen my previous debate I shall analyse two films, one from India Dil Se (1998) and one from Yugoslavia Underground (1995), to argue that cinema works as an instrument of nationalism through its devices by influencing the consciousness of audiences and results in construction of a nation. Conceptualizing the link between Nationalism and Popular Culture Andrew Vincent describes the nationalism as an ideology that ‘makes national self-consciousness, ethnic or linguistic identity into central planks of a doctrine which seeks political expression† (Vincent, 2010:227). The ethno-linguistic identities are elements of culture associated with a nation, therefore, the nation as an entity is a blend of â€Å"culture and psycho political factors† (Heywood, 2003: 134). Therefore, nationalism has a link with the culture and to be more specific with popular culture. Popular culture has its roots in ‘‘’folk’ or ‘popular’ beliefs, practices, and objects rooted in local traditions as well as mass beliefs, practices, and objects generated from political and commercial centres† (Mukerji Schudson, 1986: 48). Sanjeev Kumar explains popular culture as a â€Å"collective experience† of a society that formulates â€Å"a symmetrical feeling of common tastes† (Kumar, 2013:458). T hese common tastes further give rise to political ideas as many scholars believe that â€Å"popular culture plays a crucial role in mobilizing political action† (Mukerji Schudson, 1986: 47). This political action can be defined as a projection of nationalistic feelings or nationalism. Ernest Gellner in his modernist theory on nationalism and nation asserted the importance of shared common culture in formulating the nationalism of a particular nation by eroding the â€Å"rigid social structures† and argued that ‘nations are products of nationalism, and not vice versa† (OLeary, 1997) (Walicki, 1998). A similar argument can be found in the constructivist perspective of nation that see nations as â€Å"constructs† (Walicki, 1998). Therefore, a nation is not a substance, but the product of a historical process, and a social, political and cultural construct that represent the collects of a nation. The collective consciousness of the nation is described as nationalism. It is important to note that it is not necessary that the beliefs that make up the rhetoric of nationalism are based on historical facts. As many scholars such as Benedict Anderson, David Miller and Anthony D. Smith believes that â€Å"misrepresentation of historical facts† plays significant role in the constitution of nation building and thus â€Å"national identity is often based on false or, worse still, intentionally misleading beliefs†(Tamir, 1995). Cinema as an Instrument of Nationalism In almost every state there is a â€Å"national cinema† that makes films for the masses of that particular state (Walsh, 1996). To attract audiences these films are made by keeping in mind the popular culture of the masses. Cinema like other type of mass media carries meanings and symbols that not only represent beliefs, practices and objects of a particular popular culture associated with a nation, but also structure the process of nation building by influencing the popular culture through reconstruction of these beliefs, practices, and objects. Walsh (1996) characterizes these meanings and symbols as â€Å"national imaginary†. This process leaves an impact on the psyche of the audience and thus influence the collective consciousness of the nation- nationalism. Thus, â€Å"Internalization† of these meanings and symbols into discourse of nationalism happens through national cinema (Walsh, 1996). One way to understand this phenomenon is through focusing on the identity politics of a nation. Identity is a sense of belonging to a particular group that can lead to the possibility of a nationhood. Through this identity individuals of a nation distinguish themselves from individuals of another nation. Thus the collective identity of a group is defined by distinguishing others as foreign. This process can also be utilized against the minority groups within a state. Sanjeev Kumar conceptualizes this as the practice of â€Å"othering† (Kumar, 2013). As he further highlights with the help of a case study of Indian cinema that cinema plays a vital role in offering Muslim minority. Cinema plays a dynamic role in identity formation by reconstructing the beliefs, practices and objects associated with a national identity. Therefore, a â€Å"national imaginary† is created in which some meanings and symbols are promoted and some are subordinated to define identity Furthermore, cinema with its tools also define and reconstruct the geographical, ideological and cultural boundaries of a nation. And these reconstructions are internalized through psychological effects on the collective consciousness of the masses. As Shohat and Stam (1994) with the help of psychoanalysis argue that cinema plays an importance role in acceptance of these recreated imaginary by â€Å"efficiently mobilize[ing] desire in ways responsive to nationalized and imperialized notions of time, plot and history†. Further, they argue that cinema â€Å"homologize† the nation because of collective consumption by the masses and with the help of Benedict Anderson’s argument they declare that â€Å"The nation of course is not a desiring person but a fictive unity imposed on an aggregate of individuals, yet national histories are presented as if they displayed the continuity of the subject-writ-large† (Shohat Stam, 1994). Dil Se (1998) This film attempts to revisit the ideological underpinnings of India after 50 years of independence. The film starts with two extreme positions: Indian nationalism and the nationalism of sub national entities. The protagonist, who is the program executive for All India Radio strolls through North East and Kashmir in an attempt to understand the rationale behind insurgencies and separatist movements in those regions and finds out that insurgents blame Indian government for the poverty and human rights violations and thus justify their violent means to achieve independence. As being a patriotic Indian with a military background he is not convinced by the reasoning of the insurgents and is swayed that Pakistan is helping these movements. Meanwhile, he falls in love with a girl who is a terrorist in disguise and chases her throughout the film. The high point of the movie is the scene where the protagonist learns the real identity of his lover, who is going to attack the parade on the 50t h anniversary of Republic Day, and confronts her and questions her motives. The girl reveals that she had been a rape victim in theKunan Poshpora incidentand that her soul seeks deliverance through hersuicide attack on Republic Day. At this juncture, he replies to her â€Å"you cannot kill innocent people because of the wrongdoing of some people†. It is noteworthy that when this film was released, India was using brutal military force against pro-independence movements and was under much international criticism. The film tries to limit the whole question of pro-independence movements as an issue of governance rather than ideological, cultural or historical as the director makes the insurgents to say so in the beginning of the film. It also puts the responsibility on â€Å"some people† rather than Indian State thus the enemy is â€Å"some people† that exploit their position and force common Indian to pick the gun. This is â€Å"misrepresentation of historical facts† that I mentioned earlier. In addition, it also subordinates the notion of violence and promotes the notion of love as the suicide bomber girl chooses love over violence in the closing scene. Therefore, Indian identity is reconstructed by distinguishing individuals on this principal. This film also attempts to define geographical, ideological and cultural boundaries of Indian nation by creating â€Å"national imaginary†. To define geographical boundaries the film portrays many locations such as Ladakh, Kashmir, North East, Delhi, Kerala and Bengal etc. Ideological boundaries are defined in term of the subject of the film as throughout the movie there is no mention or visualization of the religious origins of violence. Such as the religious identities of terrorists are not indicated. Even their oath that they repeat throughout the film is secular in nature. Thus, this film emphasizes the secular nature of Indian nationalism. Cultural boundaries are defined in term of lyrics, music and choreography that range from work of Bullay Shah to Mirza Ghalib and from South Indian exotic dance to gypsy dance on a moving train. In doing so the film gives the notion that despite insurgencies and separatist movements this whole sphere and its tastes constitute India and thus tries to evoke the sense of belonging to the land in audiences’ consciousness. Underground (1995) This film was produced during Balkan crisis of 1990s during which the former republic of Yugoslavia exploded. The narrative and imaginary of the film indicates that the director Emir Kushturica is still stuck with the dream of the old republic of Yugoslavia as one film critic notes â€Å"if growing up implies the death of the past, there is no area in which Kushturica refuses to grow up. He refuses to believe that his homeland, the country formerly called Yugoslavia, no longer exists† (Yarovskaya, 1997-1998). Therefore, the whole effort of Kushturica is to project the notion of Yugoslavian nationhood on screen and tell the world what went wrong. He does so through historical and psychoanalytical devices in which he blends the history with the lives of main characters Marko and Blacky. The film goes through three eras: World War 2, post-war reconstruction during Tito’s regime and Yugoslav wars. In the first part, the film promotes the idea of â€Å"Brotherhood and Unity† that was the official ideology of Yugoslavia and shows that how with this guiding principal Yugoslavs fought against Nazi power and succeeded. At this juncture, the director introduces enemy that is human desire for power rooted in the subconscious. The film further divides desire into two parts: sexual desire and destructive desire (Yarovskaya, 1997-1998). The next chapter shows the struggle between conscious and subconscious through symbols. The main characters Marko and Blacky are symbols of the subconscious that wanted to grab power and the character of Natalija is a symbol for power. Marko is a symbol of sexual desire and Blacky is a symbol of destructive desire. During this struggle in order to get Natalija Marko makes other characters that are symbols of consciousness, and Blac ky believe that war is still going on so they must hide themselves in an underground cellar and produce guns for the resistance. The revolutionary meaning of underground is resistance and psychological meaning is â€Å"collective consciousness† (Yarovskaya, 1997-1998). On ground level the film portrays the corrupt regime of Tito that grows out of power seeking subconscious. In this regime Marko is right hand man of Tito and an arms dealer. After the death of Tito Yugoslavia starts to disintegrate and soon civil war erupts. Meanwhile, characters that are symbols of collective consciousness come out of hiding and see ruins of their dream by the hand of symbols of the subconscious. Disheartened, some characters commit suicide and others resort themselves to a parallel Yugoslavia that is shown through a sequence of underground tunnels that is inhabited by refugees, Yugoslav warriors and UN peacekeepers. The character of Blacky that is the symbol for destructive desire becomes a warlord and contribute to the Civil war. Therefore, with this film Emir Kushturica tries to promote the guiding principle of â€Å"Brotherhood and Unity† that helped Yugoslavs to win the war, but soon the human desire for power changed the whole Yugoslav society and it became unrecognizable by the time of death of Tito. After the death of Tito destructive desire was unleashed and thus resulted in the Yugoslav Wars. Conclusion Therefore, it is argued that cinema construct and restructure the notion of identity of a nation and define and reconstruct the geographical, ideological and cultural boundaries of a nation through the creation of â€Å"national imaginary† and influence masses by mobilizing desire of nationhood and thus results in homologizing a nation. As a result, cinema works as an instrument of nationalism through its devices by influencing the consciousness of audiences. The analysis of two films strengthen this argument. The first film Dil Se not only justifies military operations against insurgents through â€Å"misrepresentation of historical facts† but also portrays insurgents as murderers of innocent people. This film also attempts to reconstruct Indian identity by subordinating the notion of violence and promoting the notion of love. It also attempts to define geographical, ideological and cultural boundaries of Indian nation by creating â€Å"national imaginary† and tries to evoke sense of belonging to land in audiences’ consciousness. The other film, Underground, promotes and justifies the idea of Yugoslavian nationhood by showing Yugoslav resistance against Nazi Germany. It also attempts to explain the breakup of Yugoslavia by putting all the responsibility on power seeking desire of humans rather than on republic, thus it evokes the desire of belonging to old republic of Yugoslavia in audiences’ consciousness. Bibliography Heywood, A. (2003). Political Ideologies: An Introduction. New York: Palgrave Macmillan. Mukerji, Chandra Schudson, Michael. (1986). Popular Culture. Annual Review of Sociology, 12:47-66. OLeary, Brendan. (1997). On the Nature of Nationalism: An Appraisal of Ernest Gellners Writings on Nationalism. British Journal of Political Science, 27(2): 91-222. Ringmar, E. (1998). Nationalism: The Idiocy of Intimacy. The British Journal of Sociology, 49(4): 534-549. Shohat, Ella Stam, Robert, (1994). Unthinking Eurocentrism: Multiculturalism and the Media. New York: Routledge. Tamir, Yael. (1995). The Enigma of Nationalism (Review of the Imagined Communities by Benedict Anderson: Five Roads to Modernity by LIah Greenfeld; National Identity by Anthony D. Smith). World Politics, 47(3): 418-440. .Vincent, A. (2010). Modern Political Ideologies. West Sussex: Wiley. Walicki, Andrzej. (1998). Ernest Gellner and the Constructivist Theory of Nation. Harvard Ukrainian Studies, 22: 611-619 Walsh, Michael. (1996). National Cinema, National Imaginary: Film History, 8(1): 5-17. Yarovskaya, Marianna. (1997-1998). Underground by Emir Kushturica; Pierre Spengler (Review of the Underground by Emir Kushturica). Film Quarterly, 51(2): 50-54.

Feminism in Pride and Prejudice by Jane Austen Essay -- Papers Jane Au

Feminism in Pride and Prejudice by Jane Austen Jane Austen, the author of Pride and Prejudice, holds feminist views and uses the novel to show her opinions about women's issues. Pride and Prejudice is a personal essay, a statement of Jane Austen's feelings about the perfect lady, marriage, and the relationship between the sexes. Jane Austen's characters, plot, and dialogue are biased to reflect her beliefs. The biased process and importance of marriage are introduced with the first line of the book. Jane Austen writes: It is a truth universally acknowledged that a single man in possesion of a good fortune must be in want of a wife. However little known the feelings or views of such a man may be on his first entering the neighborhood, this truth is so well fixed in the minds of the surrounding families that he is considered as the rightful property of some one or other of their daughters. (5) This implies that the man wants a wife and the woman is not in a place to turn him down. The man becomes her claim, and for him she fights with other women. It seems as if women are plentiful and men are rare. The man has freedom and the option to choose any girl that he wants, while the women are desperate and fight for whichever man they can get. Jane Austen points this out and shows how dependent the woman is on a man in her English society. This dependence is viewed as a necessary part of upper class England by most and was not criticized. If Jane Austen had written a book simply about English society, these sentiments would not have showed up. The fact that they are introduced and expressed again and again in Pride and Preju... ...r woman in her society take away their free will and encourage conformity, and her main ?good? character is independent and rebels against those ideas, showing the character?s independence and creating Jane Austen?s ideal woman. This cannot be a coincidence because in this time these views are often disagreed with and are not very frequent. If Jane Austen is writing without the influences of her ideas, she would not make that choice. Harsh criticisms of English 19th century society that are very controversial at the time are not in the book to make it interesting, they have to be based upon some kind of feelings. These feelings are very deliberately placed into Pride and Prejudice in order to use the book as an indirect thesis for Jane Austen?s feminist beliefs. Works Cited: Austen, Jane. Pride and Prejudice. Ed. R.W. Chapman. New York: Oxford UP, 1988.

English Language Essay

English has been used in many different ways since we ever started speaking it. Now as we move into the future, English has and still will be used as an international language. Why is it considered so? Also how did this come about? There are changes ongoing that affect English as a language, such as employment opportunities and why it is important for any potential employer wishing to employ someone. It is also used by professionals who are at work each day, on travel, or work-related matters. English is spoken in many different countries and many people there understand English as it is required for business, travel etc. English is also a source of knowledge as it is needed to understand what people are saying, reading books, writing letters, or reading the newspapers for example. Now in this present time we might be thinking that English will not be threatened, but will the future be well for English in the future like it is now? These questions will be answered throughout this piece of text. English has become an international language with global significance. For some, English has the meaning of a language that has been established for a long time and has had large number of native speakers. In this sense, English, Spanish, Hindi and Arabic, the most widely spoken mother tongues in the world nowadays, might be considered as international languages. However, although these languages are spoken by a large number of native speakers of other civilizations, they cannot serve as a language of wider communication. It is in this sense that English is the international language. In many instances it is the language of wider communication both among individuals from different countries and between individuals from one country. In this way, English is an international language in both a global and a local sense. How did English become an international language? At the height of British power in places such as Australia, India, Hong Kong etc. , the sun never set on the Empire which meant that the British held least one country in each continent and that whenever it was night or day it was never going to set on the British Empire fully. They had significant holdings in places all over the world as well as being a major trading nation, and English traders could be found almost anywhere. English was a very useful language to learn for this reason. As American power eclipsed that of Great Britain, people didn’t have to learn a new language to deal with Americans – Americans spoke English, too. So English’s position became more entrenched. English is a language of international communication. It is used in many places, for example in an airport where all the messages are in English. English is used in tourism, trade, technology. All the newest things within technology are printed in English. It is spoken by a lot of people in the world. It’s one of official languages in United Nation and European Union. It’s easy to use and to communicate to people everywhere. It’s not a very difficult language to learn. All computer languages and programs are closely connected with English. A lot of information in the internet is also written in English. For this reason this is why English became an international language. What potential employers want most of a potential employee is someone with motivation, intelligence, and proven ability to work. If you get an English degree this shows that you have all of those qualities. The ability to communicate is also very valuable for almost any job. Studying English teaches you how to write clearly and effectively. Most courses and some jobs also require presentations and seminar discussions to develop your spoken communication skills. This is what employers are looking for in potential employees. Professionals use the English language, for example a doctor, who would use medical terminology with English instead of plain English. With all this new technology that we have now, there must be a clear and precise way for nurses and doctors to communicate. It is a universal term of reference and highly useful for pinpointing or describing a location or procedure that is required. Doctors and nurses may also use medical terminology when discussing something in front of a patient in order to prevent undue anxiety. Medical â€Å"jargon† is not at all meant to speak in pig latin in front of a patient. It is so that there is no mistake when doctors are conveying information about a patient to each other. For example, to a lay person, â€Å"fever† may mean that the person feels hot, or that the temperature is above 100 Fahrenheit. But no one really knows and can cause a lot of confusion. With medical terms, things are very clear, so that even a surgeon in France can read a scientific journal article and know exactly what the author means. That way, also, medicine can be global and that the medical societies can share ideas and innovations. Since everything in a patient’s medical records must be documented, from signs and symptoms, to the patient’s medical history, to the final diagnosis and treatment, it saves the doctors and all other medical personnel a considerable amount of ime to use a universally accepted form of medical terminology. And, even more importantly to use medical terminology, means it will be safer when all medical professionals, from doctors and nurses, lab techs to radiology techs, etc. use the same universal medical terminology so they don’t have to try to guess what was ordered or charted on the patient’s medical records or what procedure a patient needs. English is used to communicate globally because there are many different languages in the world, and there are none that are more impactful than the English language. The use of the English language is something that is considered a requirement in many fields of business, especially in the higher levels. Even in countries where English is not the country’s first language, a basic knowledge of English is generally required. This fact is definitely true in the fields of medicine and computing, where one is bound to have to communicate with someone that was not born in the same country that you were. And in these fields, having a lingo is something that definitely something that can come in handy. English and people around the world have been studying it for a number of years for them to learn it as best as they possibly can. Chances there will more than likely be a time where a person would need to communicate with someone from another country, and if English, a person could benefit from learning it! And with this global language of communication, it will definitely not be an effort that is in vain. We can use English as a source of knowledge and most of the knowledge is one the internet. There’s only one problem. Most of this knowledge is in English. You must know how to speak English and write English in order to use webpages that are in English Here are some examples of knowledge you can use if you know English: * Most pages on the Web. There’s over a billion (1,000,000,000) pages of information! It’s amazing that learning just one language gives you access to almost all knowledge on the Internet. * Books — on any subject, from all over the world. Read books by British or American authors, and books translated from other languages. Whatever you’re interested in, you can read about it in English! * The press. Only English-language magazines and newspapers can be bought in every part of the world. You don’t have to search for Time, Newsweek, or the International Herald Tribune! * Science. English is the key to the world of science. In 1997, 95% of the articles in the Science Citation Index were written in English. Only about 50% of them were from English-speaking countries like the USA or Britain. * News reports. Watch international television networks, such as CNN International and NBC. They broadcast news much faster, and more professionally, than smaller, national networks. And you can watch them everywhere in the world provided they are actually broadcasting in English. Will English be threatened in the future? Take a giant leap into the future by whatever means available to you. A hundred years ahead would be enough for the purpose in mind. You just want to check out what changes the English language would have undergone over this period of time. Your growing concern for the future of the English Language is indeed justifiable, as you are fully aware that at present certain changes to the English language are taking place and these changes are inevitable as they are part of modernisation. In order to integrate with the technology of the day and to facilitate the proper use of modern communication methods such as text messaging on mobile phones, the changes that are being applied to grammar and punctuation are inevitable. These things might happen in the future and might also affect the future of the English language. In summing up, English has become an international language with global significance. English is the international language because in some instances it is the language of wider communication both among individuals from different countries and between individuals from the same country. English language became the international language, because the British held many countries and were very influential in making English the international language. English is important to any potential employer because it shows that teaches you know how to write clearly and effectively. They also want to be sure that your spoken communication skills are well developed. Professionals for example a doctor would use medical terminology with English instead of plain English because it is needed to communicate between staff in a hospital where it is critical that they know what is going on with a patient right away. English has been and will be used to communicate globally, now and in the future because although there are many different languages in the world, but there were none that were as more impactful than the English language has ever been. English can be a source of knowledge because we can use English because most of the knowledge is on the internet. Currently, we will not know what will happen to English in the future, because we think that English is secure now, but things could happen to English in the future that we could have not envisaged.

Healthcare industry Essays

Healthcare industry Essays Healthcare industry Paper Healthcare industry Paper Medicare and Medicaid are health insurance programs that are administered by   Ã‚  the U.S. Department of Health and Human Services (CMS-HHS, 2007).   There are basic differences between the two health insurance programs.   Medicare is designed to provide health support services to individuals at least 65 years old and older, to individuals below 65 years of age but have particular disability, and to individuals of any age who have end-stage kidney diseases. On the other hand, Medicaid is designed to provide health support services to individuals who receive a particularly low income.   Federal and state legislations have been created as a guide to determine which individuals and families are eligible for inclusion into this health insurance program.   The eligibility criteria for Medicaid are different for each state of the United States. The health coverage of Medicare is comprised of 3 parts (Cook et al., 2007).   Part A provides hospital coverage which includes hospital and nursing or hospice facilities.   Part B provides coverage for the professional fees of physicians as well as outpatient care.   Prescription drugs are another component supported by Medicare, which significantly reduces the cost of pharmaceutical drugs and regulates prescription drug rates from increasing.   Medicaid, on the other hand, follows Title XIX of the Social Security Act, which states the medical assistance should be offered for particular basic services to the most deprived individuals in the United States. These basic services include in- and outpatient hospital services, prenatal care, vaccinations for children, laboratory tests and nursing services.   Other states, depending on the federal funds provided, may also offer other services such as diagnostic tests, prescription drugs and rehabilitation services.   Hence the services of Medicaid are not as freely accessible as that provided by Medicare. Another difference between Medicare and Medicaid concerns the monthly payments for the health insurance program.   In the case of Medicare, members have to pay premium for at least Part B which is the medical insurance.   The premium is approximately $78.20 per month, covering the physician services and outpatient care.   Majority of the members of Medicare do not pay the premium for Part A or the hospital insurance because they already pay for Medicare taxes when they were still working (West and Weeks, 2007). In the case of Medicaid, there is a very minimal premium that has to be paid for by the individual, but there is a rigorous criterion during the application process for Medicaid.   It is known that individuals who receive Medicaid assistance are the poorest people in the United States hence there is no need to pay a monthly premium.   One of the major requirements for Medicaid is that the individual falls below 133% of the federal poverty line, hence not all poor individuals can avail of the Medicaid support services. There are three components associated with the eligibility for reimbursement.   Firstly, the individual must have substantial proof that he receives a low income.   Secondly, the individual should be able to show that his assets and resources are below substantial levels. This will consider whether the individual receives any financial assistance from the Temporary Assistance for Needy Families (TANF) or the Supplemental Security Income (SSI) programs.   Thirdly, the individual will only be able to get a reimbursement is he is able to show that he is experiencing excessive medical expenses. References Centers for Medicare Medicaid Services (CMS) and Human and Health Services (2007):   Medicare and Medicaid programs; hospital conditions of participation: laboratory services: Interim final rule with comment period.   Fed. Regist. 72(164):48562-74. Cook NL, Hicks LS, OMalley AJ, Keegan T, Guadagnoli E and Landon BE (2007):  Ã‚   Access to specialty care and medical services in community health centers.   Health Aff (Millwood). 26(5):1459-68. West AN and Weeks WB (2007):   Who Pays When VA Users Are Hospitalized in the Private Sector?: Evidence From Three Data Sources.   Med. Care. 45(10):1003-1007.

5 Words Often Mistakenly Used in Place of Others

5 Words Often Mistakenly Used in Place of Others 5 Words Often Mistakenly Used in Place of Others 5 Words Often Mistakenly Used in Place of Others By Mark Nichol When writers, amateurs and professionals alike, employ words or phrases they have heard spoken but not seen written, they often mistakenly use a homophone or near homophone of the intended word. Each of the sentences below includes a word that is often used erroneously. A discussion and revision accompanies each example. 1. Given punk rock’s innate tendency to flaunt convention, the style fits the subject matter in its own roughshod sort of way. Flaunt, a verb meaning â€Å"show off,† is frequently confused for flout, a verb meaning â€Å"show disregard for†: â€Å"Given punk rock’s innate tendency to flout convention, the style fits the subject matter in its own roughshod sort of way.† 2. Others honed in on what they consider the company’s poor customer service and monopolistic tendencies. Hone means â€Å"sharpen† or â€Å"make more effective,† but what is meant here is home, as a verb meaning â€Å"proceed† or â€Å"direct attention toward†: â€Å"Others homed in on what they consider the company’s poor customer service and monopolistic tendencies.† 3. She had been the principle trial attorney for the public defender’s office. Both principle and principal derive from the Latin term princeps, meaning â€Å"prince† (the Latin word is also the origin of prince), but principle serves only as a noun, while principal, which can be a noun that refers to a key or leading person or to an amount of money, is also an adjective meaning â€Å"most important,† as in this sentence: â€Å"She had been the principal trial attorney for the public defender’s office.† 4. They were fulfilling a central tenant of the democracy envisioned by our founders. Though tenant and tenet both stem from the same Latin word, tenere, meaning â€Å"hold,† the former refers to someone who rents or leases property, while the latter, meaning â€Å"principle,† is the correct choice for this sentence: â€Å"They were fulfilling a central tenet of the democracy envisioned by our founders.† 5. Her deep-seeded resentment erupted one day in a spontaneous burst of indignation. â€Å"Deep seeded† seems to make sense in a reference to an emotion that is submerged in someone’s psyche, but there is no such idiom; the correct phrase is â€Å"deep seated†: â€Å"Her deep-seated resentment erupted one day in a spontaneous burst of indignation.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†15 Types of Documents90 Verbs Starting with â€Å"Ex-†

How does Hobgood's arguments about dismantling race, class and gender Essay

How does Hobgood's arguments about dismantling race, class and gender privilege challenge your prior knowledge Which of her i - Essay Example What Hobgood eventually reveals is that some of the victimised and some of those that dish out victimisation may not recognise that they are involved in it. Class, race and gender systems construct different identities through unjust power arrangements. These systems are patterns of relations that elites reproduce through their ownership and/or control of the major institutions in the society (Hobgood 1). Every race seems to be wired to think of itself as superior to others. Many people even believe that if a person comes from any other race apart from theirs, such a person does not deserve to get any attention from them. This superiority complex has been attributed as the reason colonialism thrived in the manner it did. Colonialism succeeded because the whites – the colonisers – were of the opinion that their race was superior to every other race in the world. They went around to parts of the world that were yet to be explored with the intention of being lord and maste r over those people. In many of the places they went, the culture of the locals was rubbished. The colonisers were often involved in the act of saying that they discovered things the locals had been using for a very long time, even before the birth of the colonisers themselves. It was so bad that the coloniser had to share the colonies amongst themselves without consulting the people whose daily lives were affected by the sharing. This is only a tip of the iceberg of what the segregation as a result of race has caused. Obviously, as in her book, the opinion of Hobgood is the same with this. So, in this regard, what she succeeds in doing is to deepen many of my long-held opinions. It is important to mention that at many points in history, race, class and gender have adversely affected the growth and development of humanity. There have been periods in human history when women were not recognised in anything. During this period, they were completely inconsequential (Purvis 40). During that period, it was really a man’s world in which a woman was only supposed to be who the man says she is. Religious institutions did not even help the plight of women (Blevins 21). Women got little or no education. They could not even vote or be voted for at some point. It is very certain that during that period of time, many women who had potentials for greatness were denied a chance to bring their endowments to reality. Of course, as repercussion, not only those women will suffer from it, even the society would suffer from the consequences. This also is very much in line what Hobgood expresses. Assumptions about human behaviour that members of market societies believe to be universal, that humans are naturally competitive and acquisitive, and that social stratification is natural... (Gowdy 291) In many societies of the world, there is social stratification. In such societies, certain unseen borders are automatically created when people are divided into classes based on the ir social means or capability. In such societies, the wealthy is the master and the poor is the servant (Barnard 379). The wealthy are the elite of the society

Platos Allegory of the Cave Term Paper Example | Topics and Well Written Essays - 1250 words

Platos Allegory of the Cave - Term Paper Example For, as one should probably know, the shadow is an allegory for a man’s self, ultimately, the id. The id is what separates the humans from the animals, and this philosophy delves into what is truly the nature of a man. It consists, one realizes, not of the man’s shadow but of himself as well as the representation of himself—which can be realized in the shadow. That itself is an allegory for what is really happening here—in essence, Plato is parsing that of which humanity really consists. If one, for example—were to be chained to a cave wall—does that diminish any less one’s humanity, one’s dignity, one’s sense of pride? Perhaps, but it cannot defeat the self, which is an inimitable, integral part of the human psyche—a cave, indeed, in which Plato explores more deeply the mysteries of the human mind. Just as some philosophers might attribute parts of a speech with rooms in a house, Plato is advancing upon new territ ory here—basically a type of psychoanalysis—which delves into what really makes humans tick. He has found out, and figured out, what is at the basis of all human interest and toil. It’s a need for knowledge. The cave allegory is significant because Plato thought that the cave represented work in education. Plato felt that the cave was symbolic of something greater in a man’s life. The cave could be an allegory for the fact that man spends all of his life—in essence—figuratively chained inside a cave. One struggles and slaves away, toiling at work, in search of an education, in search of a future. Meanwhile, the real battle is trying to find oneself in the midst of living life. Seeing shadows on the wall are an allegory for noticing one’s form in sensory ways—although it does not reflect the true nature or character of the person which it represents. Indeed, the shadows are a leitmotif for something more spiritual—it coul d be said. One has probably heard the phrase, â€Å"He’s only a shadow of himself, only a shadow of what he used to be.† A shadow intimates the presence of a skeleton which does not represent the true heart or soul of a person, but only the person’s physicality—the earthiness of his or her being. Indeed, these shadows represent a filament in the light bulb of human existence, which is ignited with personality. It is in this revelatory moment that one realizes the importance and power of the human spirit—and it is in this moment that one learns how everything important about being human can be understood from the allegory of the cave. It is not just our sensory awareness that is important to have in life, but knowledge of this sensory awareness at its height is the most evolved consciousness that a human can hope or expect to have. It is this consciousness that one seeks to cultivate through education, and this is reinforced by the allegory of the c ave. The cave allegory does for philosophy what Freud’s theory did for psychology. It revolutionized everything. Plato’s cave allegory is ultimately the ability to ascribe forms to shadows, making indiscrete objects into discrete realities. Thomas Hobbes was ridiculed for taking abstract notions and then defining those in concrete terms. But if we had never had such abstractions defined, we would—in Western political philosophy—not have had notions such as justice, good, evil, right, wrong, and moral philosophy, for example. Plato’s allegory of the cave is simply another way in which he attempted to define a human element. Plato’s allegory of the cave recognizes the importance