Identify and Evaluate Marketing Opportunities - 2524 Words

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate s Name : | M. Turab Hussain | Assessor s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket. Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In†¦show more content†¦KFC share price increased 13% for the full year, on top of 20% in 2011. Looking back, they are extremely proud that their five year average annual shareholder return, including stock appreciation and dividend reinvestment, is 14% versus the Samp;P 500 average of 2%. The track record of consistency which they believe is a result of getting better and better at executing the same growth strategies they identified over a decade ago. So as tempting as it might be to unveil some new revolutionary thinking that will drive company’s growth. KFC is a fast food restaurant chain, which specializes in fried chicken. It is the world s largest fried chicken chain with over 17,000 outlets in 105 countries and territories as of December 2011. Name | Kentucky Fried Chicken (KFC) | Industries served | Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Roger Eaton | Revenue | $9.5 Billion(2012) | Profit | N/A | Employees | N/A | Parent | YUM! Brands | Main Competitors | McDonald’s Corporation, Burger King Worldwide Inc., Subway, Wendy’s Company. | KFC’s Range of Products KFC sells its products in different deals for example KFC’s Signature Taste, KFC’s Streetwise Menu, Meals for Family etc. Its main products which it sells under the mentioned deals are all the fast food snacks which include Burgers, Rolls, Roasted Chicken pieces and Fries. Marketing Strategy KFCShow MoreRelatedIdentify and Evaluate Marketing Opportunities1314 Words   |  6 Pages| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | | 1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research? Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer Spotlights on Dell.com, it offers customers with wanted informal and formal information. The company wants to create customer answers to explicit thoughtsRead MoreIdentify And Evaluate Marketing Opportunities1201 Words   |  5 PagesIdentify and evaluate marketing opportunities Task 2 1. Explain marketing opportunities. Provide an example Market opportunity refers to a condition that a business can take advantage of a changing trend in the market that has not yet been discovered by its competitors. A changing trend can be an increase in demand for a product by a given demographic group in that market. The existence of a market opportunity is dependent on the ability of the company to identify its potential customers, what areRead MoreIdentify and Evaluate Marketing Opportunities3250 Words   |  13 PagesBSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. 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Question 1. Dell provides the customer the ability to leave feedback on their website when the customer †¢ Searches for products and services. †¢ Purchases a product or service. †¢ Popup Questionnaire while browsing the website. †¢ Support forums for customers to communicate with staff and other customers. †¢ Online Chat via the Dell website. Dell have created a channel with customers using ‘Ideastorm’ which givesRead MoreIdentify And Evaluate Marketing Opportunities BSBMKG501B5284 Words   |  22 PagesDiploma of marketing AssementBSBMKG501B Identify and evaluate marketing opportunities Stefan Frener UITW06799 Page 1 of 19 Activity 1. 1. Identify marketing opportunities -Legal requirements -Freetrade contracts -Market trends -Comparative market information -Profitability -Customer requirements -Ethical requirements -New and emerging markets -Competitor performance -Sales figures 2. Trends revealed by sales data -The sold units and the sales value of dairy are declining -The average profitRead MoreDell Identify and Evaluate Marketing Opportunities Essay1784 Words   |  8 Pagesaccessories associated with each Dell brand. By giving customers this wide range of choice, the end-product is distinctively ‘created’ for the customer’s individual needs and personality. 5. What does return on investment mean in relation to Dells marketing campaign and how is it measured ? The return on investment (ROI) measures a companys profitability and its managements ability to generate profits from the funds investors have placed at its disposal. The return on investment measures how effectivelyRead MoreCurrent Marketing Performance1166 Words   |  5 PagesBSBMKG608A: Develop organisational marketing objectives Description This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit atRead MoreEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ DetermineRead MoreThe Consumer Of A Consumer982 Words   |  4 Pagesthe need for communication may raise the need for laptop for a consumer. The main difference between organizational decision-making is that their need and problems are larger than households, in addition, the organizational will involve a group to identify the problem or need. Information search – the consumer searches for possible information, which can aid to solving the problem of satisfying the needs. The search of the information will be related to the complexity of the needs and choices available

Understanding Special Education Essay example - 1239 Words

Understanding Special Education Introduction Education is a birthright of every child. Special education involves the education of students with special needs in a way that addresses a students’ individual disabilities and requirements. These programs are designed so that special learners may learn skills which will assist them in coming closer in learning to children without disabilities. The field of special education has moved from a perspective of protection and caretaking to an emphasis on learning and growth. The question is not whether students can learn but how much they can learn, and what type of support and instruction is required to achieve that end. While early intervention is a recommended practice, learning can occur at†¦show more content†¦Assessment Process A thorough assessment of the child’s functional level of abilities and social maturity is conducted. The assessment procedure and its subsequent report provide the foundation for all training and educational planning of a child with special needs. It is therefore necessary to comprehensively evaluate and explain the areas of the pupil’s strengths and learning needs. Assessment is the key to effective teaching and is the starting point for instruction. Assessment strategies encourage children to show what they know and can do, rather than focus on what they do not know or cannot do. The main focus of assessment is on informal diagnostic assessment of prior learning and selection of instructional methods intended to support ongoing learning and development. An initial assessment report that outlines the level of functioning of the student is prepared. This report also mentions the core areas and subjects that require intervention. Development of the student’s Individualized Education Plan (IEP) is based on the initial assessment report. The IEP development team then decides what and how many goals should be included in the student’s annual plan from the curriculum checklists. IEP (Individualized Educational Plan) A student’s IEP is developed, implemented, and monitored in a collaborative manner. The educational growth of a student is best accomplished through the mutual efforts andShow MoreRelatedSpecial Needs Children and the Special Education Program Controversy1409 Words   |  6 PagesSpecial education is such a broad and sensitive topic to talk about as well as the several issues that come with the Special education topic. And although there are a variety of issues, such as: special education children being accepted, segregated from their peers, the financial ability to support many special education programs, and the fact that a lot of teachers are not properly certified and do not know how to handle special needs children; there are also many resolutions. Special educationRead MoreBeing A Special Education Teacher879 Words   |  4 PagesI am studying to be a special education teacher they go â€Å"wow you must be a really patient person.† I feel like it takes a spec ial person to have the passion and patients for these children. This course has made me more excited to be able to move on next semester and start my clincincals. My attitude towards individuals with special needs at the beginning of the semester was described as â€Å"assisting them in daily life.† My beliefs have not changed, being a special education teacher you will be withRead MoreChildren With Special Needs Should Spend Most Of The Time With Non Disabled Kids1643 Words   |  7 PagesAkhmadullina 1 Children with special needs should spend most of the time with non disabled kids Children with special needs are slightly different from non disabled kids, but it should not be a barrier between non disabled kid and child with disabilities. Special needs cover a wide range. Some are a children with physical disability who use wheelchair or cane. Other with learning disabilities such as autism spectrum disorder or emotional disorder. Children with special needs are like all childrenRead MoreEssay on Special Education Reflection1336 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Special Education 332 (Education and Inclusion of Individuals with Special Needs) has been enlightening for me as a secondary mathematics educator. In the beginning of the semester, my feelings towards special education were those of apathy and insensitivity. I now understand that my feelings were due to my lack of knowledge and my judgment based on stereotypes. I always knew that making fun of students with learning disabilities was wrong. However, I never felt that inclusion of special educationRead MoreMath strategies for special education students Essay example1164 Words   |  5 Pages Special education students often lack the necessary mathematical skills needed to be independently successful in the secondary classroom. These students face challenges in applying the basic math skills needed as well as retaining basic math skills from grade level to grade level. Lack of understanding, in addition to causing classroom difficulties, can cause other personal and social dilemmas for the special education students. Lack of motivation, anger, lack of self value, and other disruptiveRead MoreNo Child Left Behind Act907 Words   |  4 PagesEducation has evolved over the years and special education has come a long way from where it began. However, there are still changes that are needed for special education. This paper gives an outlo ok on three major events in the history over the years and how it has shaped and changed special education. It also discusses the changes that still need to be made to continue to evolve. Three Important Moments No Child Left Behind Act The No Child Left behind Act allowed schools to determine the qualityRead MoreEducational Achievement Of Students With Disabilities878 Words   |  4 Pagesdevelopmental disabilities in general education classes [does] not negatively impact the educational achievement of students without disabilities† (235). In fact, in some studies, some of the lower and average level general education students improved when placed in inclusive settings (Fiorello, Huber, and Rosenfeld 500). The use of tactics, like manipulatives and certain technological activities, geared towards special education students in the general education classroom, can inadvertently improveRead MoreSpecial Education Teachers Help Develop An Iep1223 Words   |  5 Pages Special Education teachers help develop an IEP, or Individualized Education Program, for each student with disabilities (â€Å"Educating†). The IEP process is evaluation, determination of eligibility, and development (â€Å"Understanding ). IEP’s take time to fill out because of the details. Special Education Teachers have to fill one out for each student they have. It is important that IEP’s are filled out properly in order to correctly track each child’s individual progress. Some IEP’s can be ten throughRead MoreFinding the Right Path Essay1095 Words   |  5 PagesFinding the Right Path INTRODUCTION I have chosen to research about my future. I know that I want to major somewhere in Special education, but I am not sure where. I am going to research becoming a special education teacher and becoming a speech pathologist. Both are right down my path, but I am unsure of which suits me better. I am senior; therefore, this research is critical to the next step of my life. As of right now, I know a little about becoming a teacher. I have taken a class, Future EducatorsRead MoreLegal Framework Supporting Inclusive Education1632 Words   |  7 PagesINCLUSIVE EDUCATION. The International Year of Disabled Persons in 1981 and the United Nations Decade of Disabled People 1983-1992 led to major breakthroughs globally in the recognition of the rights of PWDs and in realization of international policies/framework to protect those rights. One of these rights is the right to education. This right is enshrined and reasserted in various international documents . The Statement and Framework for Action from the World Conference on Special Needs Education (UNESCO

Management Skills Karlas Situation

Question: Discuss about theManagement Skillsfor Karla's Situation. Answer: Introduction Essentially, managers must illustrate the ownership of a team, an aspect that is achieved by maintaining a close contact and provision of objectives regarding various tasks. By adhering to these principles, the organization realizes an efficient working environment and an excellent layout that attracts potential customers (Hayton, 2015). Therefore, this paper assesses the leadership qualities that are portrayed by Kayla to highlight the efficacy of international relations. Description of Karlas Situation Notably, Karlas situation is a complicated affair given by the inability to maintain the computers in the three workstations to run on a shared network. Moreover, the administrator faces enormous tasks that are critical to the operation of the machines. For instance, a significant amount of documentations is necessary to allow proper configuration and this undertaking has led to a lack of time to help in the system analysis. Plans on how to Work with Karla To make the working environment efficient, operating with Karla will be based on responsibility sharing. Further, Karla will be in charge of identifying the properties of the computers and making sure that proper connectivity to the printers is done. Besides, the administrator will be tasked with the documentation and layout of the office. However, as the network strategist, the analysis, and installation of the software will be done through my office. How to Address Issues of Persons that Run Personal Computers Importantly, the customization of the computers ensures that each staff is comfortable and enjoys privacy at work (Donaldson, 2001). The current conduct of the employees is wrong; thus, none of the personnel will be allowed to install unauthorized applications into their devices as this may lead to high cost of maintenance by the company. Each employees will have to privatize the passwords on their computers and should not be shared unless the individual relocates to another department. References Donaldson Jr, G. A. (2001).Cultivating leadership in schools: Connecting people, purpose, and practice. Teachers College Press Hayton, J. (2015). Leadership and management skills in SMEs: Measuring associations with management practices and performance. Dep. for Business Innovation Skills.

Marketing Strategy and Product Price

Questions: Develop a proposal for a global strategic marketing plan for a business chosen from the introduction to add two new products and/or services in which you do the following: Identify two new products and/or services for the company to add. Discuss three ways you determined that these products and/or services would be the most feasible and potentially profitable for the company to add. Explain one competitive advantage to the company that will be attained by offering each new product and/or service. Recommend the channels you would use for both mass media and social media. Justify why you chose those channels based on market segmentation. Determine the pricing structure based on the following points: consumer preferences of the real-world competition marketing analysis of the real-world competition Discuss the customer relationship management system you prescribe to track product inquiries and sales. Discuss the inherent risk(s) associated with launching the new products and/ or services. Discuss the risk(s) associated with not launching the new products and/or services. Answers: Introduction: The project identifies the various aspects of marketing function, Management of customer relationship on evaluation of feasibility of a business, entrepreneurial enterprise and marketing strategy. In order to understand these aspects in a pragmatic view, a restaurant industry is chosen. This is because this industry depends highly on its products and its customer services. A restaurant named Day Delicacy is formed with a business proposal so as to develop a strategic global marketing arrangement that has introduced one new product and a service strategy through which it expects to make a mark in the global market. The project also focuses on the possibility of negative and positive outcomes and a basic analysis of the product acceptance. About the Company: With an objective to provide healthy, nutricious and tasty food Day Delicacies was established. The purpose of day Delicacies was not only to make an impression on their customers with the quality of foods serviced, but also with their customer services. Along with profitability management it also aims to retain and attract new customers. Mission: The mission of Day Delicacies is to establish a good relationship with their customers with a premium quality of natural foods provided by them. The existence of the restaurant depends on the number of customers. In order to attract more customers the company has made its stores available in almost half of the USA with a great ambience for people to spend their quality time along with delicious food. Vision: The company visualizes its future as a leading global restaurant with menus of more than 200 types of foods available in each branch. With continuous innovative strategy and quality service by employing creative and efficient employees the company also seeks to establish itself as a good restaurant with a high level of employee satisfaction. The New Product Service: Day Delights: This is a special service that provides early morning breakfast and lunch for their customers, there will be home delivery of foods starting form as early as 5 am in the morning. The service not only ensures immediate delivery but also the temperature of food delivered. Choice Checker: It is a search engine provided in the online website of Day Delicacies, where the choice checker offers customers to select twenty exotic flavors for their product in any food category. And if the desired flavors are not available then the customers can provide a suggestion query in the website. It is now common trend in USA of having a strict healthy diet throughout the day. The world has become heath conscious, People are looking not only for good quality food but also healthy food that aids digestion (National Restaurant Association, 2015). Starting with alcohol to ice cream Companies, every company is putting great efforts into making their products natural and healthy. Today various mobile applications offer, to check peoples health and therefore people can control various health issues. The aim of Day Delicacies through day delight is to provide a healthy early breakfast and lunch starting from 5 a.m. (Lury, 2011). Three ways in which Day delights and Choice Checkers would be feasible because: A new concept in the market: The concept of delivering breakfast at ones doorstep is considered as a new concept in comparison to its competitors. It is a fact that consumers are busy and time is of the essence, with that in mind Days delight provides healthy breakfast and lunch (Griskevicius Kenrick, 2013). Location: The locations of Day Delicacies are in certain areas where the population is closer and transportation facilities are easily accessible. Time: the time factor is an important criterion which would ensure the customers are going to order more service and products for their daily consumptions. It is the duty of a seller of hot food to understand the value of time and quality of food (Shimomura Kimita, 2013). The same time the customers do not wish to have spicy and delicious heavy food early morning. Instead of cold leftover in the refrigerator Day Delicacies aims to serve their customers fresh hot foods. Moreover the service not only available in their residence but also at their place of work (Otnes Tuncay-Zayer, 2012). Competitive Advantage: Competitive advantage is the gain over extra benefit provided by one company in order to compete with another (Barney and Hesterly, 2010). Today companies invest highly on their strategic implementation of their innovative ideas. It provides an edge over a companys rivals to create more customer value for its consumers and shareholders. In the restaurant industry competitive advantage determines the sustenance of a restaurant (Hill and Jones, n.d.). Following the product or service differentiation the strategy of delivering packed hot breakfast to their customers is one of the competitive advantages of Day Delicacies over its competitors. Other restaurant chains serve deliverable foods after ten; their office workers who had to go to their work early in morning and who wish to have early breakfast would enjoy the service (Hassan Craft, 2012). Apart from that the freedom provided for customers to choose their flavors in any food product guarantees support to the innovative ideas of their customers. This attempt is not only to enable the customers have their choice of food but also to feel as a part of the restaurant (Reuvid, 2014). The service or product differentiation is achieved through providing uniqueness in their products. A unique service or product is hard to maintain because after a while it becomes familiar (Sanders Huefner, 2012). Channels for mass media and social media: A method that conveys information about a new introduced service or product is known as promotion. If once the target market is observed then it becomes easier to create and implement a promotional strategy (Hooley Nicoulaud, 2011). In order to inform customers about a new service or new product it is necessary to advertise the product with the help of social or mass media. The target audience for this promotion will be working people; student or college goers who do not get ample scope to do their breakfast (Kardes, Cline Cronley, 2011). The target audience for the Choice Checkers will be those who love to experiment with various culinary dishes. The channels for promoting the new services will be: Television: entertainment and infotainment channels. Social Networks like Twitter face book. Social Websites: YouTube, burp, blogging websites, travel and food websites. Print media Television: entertainment and infotainment channels. The entertainment and infotainment is generally followed by audience of all age group (Biagi, 2012). If along with business information channels and entertainment channels the advertisement is broadcasted then it would make an impression in the viewers mind (Bui, Huggins, Hwang, White Erbas, 2010). b) Social Networks like Twitter face book. Today the working population along with the teenagers is very much addicted to social networking sites like face book and twitter (Seward, 2015). Even celebrities are on network and creating a homepage and a special account for customer interaction would also enhance the relationship and will be able to provide required information. c) Social Websites: YouTube, burp, blogging websites, travel and food websites. Nowadays in YouTube a typical trend has been tracked where an advertisement of 1 min is shown in any video one wish to look for. This kind of advertisement would work well with the type of promotional strategy (Klapdor, 2013). Apart from that website like burp which provides a critical review of the quality of food followed by many food lovers (Hassan Craft, 2012). A review on the Choice Checkers would enhance the number of customers. Blogs of food critique also helps the customer to decide. Print media: travel and food magazine, general magazine, newspapers (entertainment and business sections). Print media which are followed in US like business journals and entertainment acquires a good number of viewers for advertisement (Blakeman, n.d.). Apart from newspapers, travel and food magazines will convey the two services of Day Delicacies to consumers who will have interest in healthy, Tasty, and delicious foods. Pricing Structure: Consumer preferences: based on the target audience their preference is analyzed. The target audience here is the working group (Spender, n.d.). The working or earning group is targeted for Day Delicacies because this group will be benefitted with this kind of service. They are generally busy to conduct their daily task (Pride Ferrell, n.d.). For customers with the desire to taste something new, Choice Checkers is provided. This means customers belonging to the different age group can afford quality healthy eating. Market analysis: The pricing strategy for Day delights will be medium targeting the incoming group affordability of their food. category degree Average Income of the group high demand for heavy food medium Expected days of service high Range of choice by the customer low Expected range of price Medium. The pricing strategy for Choice Checkers: For the choice checkers the target customers are younger generation, this type of food is not meant for daily service, moreover the exotic flavors are costly so this service would cost a little more than Day Delights. category degree Average Income of the group Medium, low demand for heavy food high Expected days of service low Range of choice by the customer high Expected range of price high The price discrimination is not based on the income level but the frequencies of available food. Depending on the response of Choice checkers the price would be decreased. Similarly strategy would follow in case of Day Delights. Customer Relationship management System to track product inquiries and sales: Customer relationship system which can be used for customer sales and inquiries will be via online. Online portal: a website that will be constantly monitored by the customer service section. The Facebook page and the twitter group would also collect feedback (Pires Stanton, n.d.). Helpline Service: phone numbers and directories will be provided to maintain customer complaints and orders. Customer Feedback System: A mobile application is provided so that the customer gets constant update about the service. Customer Survey: a customer survey must be conducted on a monthly basis so as to be aware of queries know any query and expectations customers may have. Inherent Risk of product launch: Day Delights: The customers demand may not be much: Initially the customer may not want to pay extra for making their breakfast. The concept of buying breakfast may seem to be irrelevant. Initially the concept will be a little Cost effective: the cost for initializing the strategy will be more because. The management have to keep in mind that people would buy things only when they will be cheap and reasonable. Customer acceptability will differ: the customer may not accept the fact that they actually have to buy breakfast, instead they could make instant food or have frozen food or even buy food from the cheap food store. A new product launch without a good brand name always suffers the risk of acceptability. Risk of taste and preference acceptability: the customer may or may not prefer the taste or the quality of food it is because healthy foods are not always tasty as Day Delicacy wants to provide healthy food and wants to make good quality as well so it may happen that consumer may not prefer the taste of the product. Delay and unanticipated cost: the cost which has been fixed for the service may become hard to maintain. In that case expert financial analysts suggestions are needed to be consulted which may result in more investment for the service launch. The projected sales may not bring satisfactory return on investment; the biggest risk that every product or service launch is being confronted by an organization is the unsatisfactory return on investment. Risk in economic terms for fixing price: the relevance of launching the product and the taxation to be charged for that may make the service more cost effective for Day Delicacy. Risk associated with not launching of new products: Risk of other companies gaining competitive advantage: there are chances that without launching a product Day delicacy may become just like another company with same product availability and no innovative strategy. The extent of risk is low yet competitors may get the advantage of launching new and innovative product. Risk of customer relation being hampered: the market competition is high and other restaurants always try to retain customers and welcome new customers, so they would try their level best to make more customers which mean Day Delicacy may lose its present customer. Launching a product mean making their customer believe that the restaurant is making effort for satisfying their customer. Hence the relationship would ruin if the customer feels that no new initiative is taken for satisfying them. Risk Analysis: For launching the services: Risk factors Degree of Impact Elimination measures 1.Low customer demand Low Advertising and promotion with a message conveying the importance of having healthy food at breakfast. 2.cost effective high Use of cheap yet good quality ingredients. 3. customer acceptability medium Market research to be conducted bout the product. 4.taste and preference medium At first make a review from the food critique or testers. 5.Unanticipated cost high Try to control high expense on the project with proper measures 6.unsatisfactory return on investment high Initially the company has to be optimistic with enough financial funds and backup. 7.taxation factor high This influence the price, so the price needs to be within the boundary. For not launching the services: Risk factors Degree of impact Elimination measures. Competitive advantage high Launching the product. Customer relationship Low Making customer service more effective. Conclusion: The restaurant industry is slowly facing competition in this technologically advanced era. The world has become highly dependent on technology therefore almost every industry has to rely on technology. Creativity has its own value. Setting strategies for selling products requires ample creative ideas for innovation. References Barney, J., Hesterly, W. (2010).Strategic management and competitive advantage. Upper Saddle River, N.J.: Prentice Hall. Biagi, S. (2012).Media/impact. Australia: Wadsworth Cengage Learning. Blakeman, R.Nontraditional media in marketing and advertising. Bui, Q., Huggins, R., Hwang, W., White, V., Erbas, B. (2010). A Varying Coefficient Model to Measure the Effectiveness of Mass Media Anti-Smoking Campaigns in Generating Calls to a Quitline.Journal Of Epidemiology,20(6), 473-479. doi:10.2188/jea.je20090105 Griskevicius, V., Kenrick, D. (2013). Fundamental motives: How evolutionary needs influence consumer behavior.Journal Of Consumer Psychology,23(3), 372-386. doi:10.1016/j.jcps.2013.03.003 Hassan, S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal Of Consumer Marketing,29(5), 344-356. doi:10.1108/07363761211247460 Hassan, S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal Of Consumer Marketing,29(5), 344-356. doi:10.1108/07363761211247460 Hill, C., Jones, G.Strategic management theory. Hooley, P., Nicoulaud, B. (2011).Marketing Strategy and Competitive Positioning(5th ed., p. 592). Financial Times/ Prentice Hall. Kardes, F., Cline, T., Cronley, M. (2011).Consumer behavior. [Mason]: South-Western Cengage Learning. Klapdor, S. (2013).Effectiveness of online marketing campaigns. Wiesbaden: Springer Gabler. Lury, C. (2011).Consumer culture. New Brunswick, N.J.: Rutgers University Press. National Restaurant Association,. (2015).Catering to Health-Conscious Consumer Cravings. Retrieved 14 March 2015, from https://www.restaurant.org/Industry-Impact/Food-Healthy-Living/Trending-Healthy Otnes, C., Tuncay-Zayer, L. (2012).Gender, culture, and consumer behavior. New York: Routledge. Pires, G., Stanton, J.Ethnic marketing. Pride, W., Ferrell, O.Foundations of marketing. Reuvid, J. (2014).Managing business risk. London: Kogan Page. Sanders, G., Huefner, R. (2012).Developing new products and services. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Seward, Z. (2015).Twitter and Facebooks global impact as told through which governments want their data.Quartz. Retrieved 14 March 2015, from https://qz.com/119209/twitter-and-facebooks-global-impact-as-told-through-which-governments-want-their-data/ Shimomura, Y., Kimita, K. (2013).The philosopher's stone for sustainability. Berlin: Springer. Spender, J.Business strategy.